Project Description
Client: Stockholms Restauranger & Wärdshus
Year: 2016-
Mission: To raise awareness of the Norwegian de luxe version of cod and attract guests to restaurants during the industry’s most critical period (January-March) in a way that also built the restaurant´s brands in the long term.
Work: Idea, concept, strategy, campaign plan, graphic identity, website, design, graphic identity, texts, implementation of content, advertisements, posters, menus, motion graphics, art direction and storyboards for shooting.
Photographer: Julia Norlander
The Norwegian gold
The Swedes are well reknown for their insatiable interest in gastronomy, both at home and when they travel the world. CommuniNation has a well-developed network and close cooperation with many of the finest chefs and restaurants in Sweden through it´s marketing agency Lejonhjärta. One of them is the restaurant conglomerate Stockholm’s Restauranger & Wärdshus for which they developed the the gastronomic festival concept, meant to be used for other seasonal and unique ingredients.
During the first festival the Stockholmers were able to experience the Norwegian cod nose-to-tail in 30 different ways in seven restaurants in Stockholm for a period of two weeks. The gastronomic festivals has been an amazing success that quadrupled the number of guests. Apart from happy guests the festivals also generated major impact in traditional press, social media as well as on the street – word of-mouth. The festivals are now annual events.
CommuniNation | Sveavägen 117 | 113 49 Stockholm | info@communination.se | Phone: 070-433 85 55